Crown Jewel® Insurance was built on the knowledge that 90% of the value of companies in the innovation economy lies in invisible assets -your entire investment in R&D, the know-how you quietly create via unique processes, strategies, relationships, and AI assets that give you a competitive advantage. They are your moat—your Crown Jewels. And they are completely uninsured!
CJI’s mission is to help you turn these assets into Trade Secrets, then protect and insure them against the only thing that can vitiate their status as an IP asset overnight- theft. Without this protection, your investment in time and money is just R&D for the next competitor.
According to Lex Machina, 2025 was the biggest year on record for trade secret misappropriation claims, with over 1,500 suits filed in US federal courts alone. Of those, approximately 65% settled leaving 35% for trial, which averaged 3.1 years and anywhere from $2.5M to $7M in legal and other expenses. The damages awarded in jury trials alone over the past three years totaled over $1.2B, We think these numbers dramatically under-represent the real value of trade secrets stolen because many companies simply decide not to sue, either because they can’t afford it or because they don’t have the proper evidence. Crown Jewel Insurance solves both problems.
Take a short, confidential Trade Secret Protection assessment to get your score and schedule a free advisory call with CJI senior leadership.
CJI’s Unique Asset Protection® program is a holistic risk management and insurance solution that turns sunk costs into assets which can be valued, insured, and monetized.
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CJI provides advisory services and specialized insurance coverage designed to identify, protect, and insure your ideas and innovation that are protectable as IP assets, specifically trade secrets. We help reduce risk before a loss occurs, and respond when trade secret misappropriation threatens your business.
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When innovation in R&D, processes, know-how, strategies, and AI assets are lost or stolen, the financial (and reputational) impact is real, and in some cases existential – and most companies are inadequately protected and unprepared.
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InnovationGuard™ is a market- changing trade secret insurance product designed to safeguard the crown jewels of your business. It fills the gaps left by exclusions in traditional insurance, including cyber, property, crime, and Reps and Warranties insurance (during M&A); offering comprehensive crisis management services and protection against the loss of value resulting from theft or misappropriation of your trade secrets. Learn More
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TSARM™ equips companies to prove what they own, demonstrate how it is protected, and qualify for insurance coverage that preserves enterprise value and protects the Board from compliance risk. Learn More
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Once TSARM is implemented and insurance purchased against the ONLY hazard peril that impacts the value of a trade secret - theft- these assets can be monetized in ways that transform them from dormant sunk costs into powerful valuation drivers for capital raise and M&A, licensing revenue, and for unlocking paths to capital (lending) not available to IP heavy companies
FINALLY! PROTECTION FOR THE INNOVATION ECOSYSTEM- TRADE SECRET INSURANCE
Intangible assets, including all forms of intellectual property (IP), now account for an astonishing 90% of the S&P 500's market value. With trade secrets contributing over $20 trillion to the U.S. economy, they represent approximately 5x the value of patents, yet they are the least understood and most fragile of the IP asset types. And until now, traditional insurance has totally overlooked this critical asset class.
Unlike physical assets that can be repaired or replaced, trade secrets lose their value as an IP asset the moment they are no longer secret, making them truly irreplaceable. In an increasingly digital landscape, a single theft or disclosure can unravel years investment and have financially devastating consequences. That’s why Crown Jewel® Insurance was created. Click here to read a letter from our Founder.
It’s time for a dramatic shift in how the insurance market protects innovation. Why? Consider this: the average cost to take to take a misappropriation law suit all the way through trial is over $6Million and takes over two and a half years. And...if you prevail...the recovery may be too little too late. Does your company have the staying power for that?
Crown Jewel® Insurance is at the forefront of this change, offering the tools to help companies become "Crown Jewel® Validated" with comprehensive advisory, M&A due diligence services and insurance coverage for IP assets.
InnovationGuard™ - Unique Asset Protection®
Our market-leading crime insurance, InnovationGuard™, is specifically designed to cover companies against theft of trade secrets. As the first mover in this critical new area of insurance, CJI takes seriously it’s responsibility to create the foundation for a sustainable market. Therefore, we have developed a robust, proprietary due diligence process and rating model that allows us to assess both the overall TSARM maturity of a company, and discern whether or not each asset they company wants to insure is actually an insurable trade secret.
Our experience has taught us that many companies do not have a formal trade secret protection program; therefore, qualifying for the insurance has been a challenge. As a result, we created a holistic solution that combines TSARM due diligence and readiness with insurance risk transfer to offer peace of mind, support R&D investment, and transform your competitive advantage into insurable IP assets.
The advisory and due diligence services we offer harvest and protect innovation and know-how, increasing company valuation for current investors and future transaction or exit. At the same time, the insurance protects founders, boards, and investors from the downside risk associated with the loss of IP rights (and the value of) your most valuable assets.
In the event of trade secret theft or misappropriation, CJI’s groundbreaking insurance, InnovationGuard™, provides expert crisis management services and/or pays the pre-agreed value of your assets—protection that traditional policies, such as Cyber, Crime, IP Infringement, and Reps & Warranties exclude.
Crown Jewel® Advisory and Due Diligence Services
The price of leaked trade secrets is no longer hypothetical - it's escalating. And material. The most valuable intangible assets create massive enterprise value, and they can be stolen in seconds... yet most companies still leave them dangerously exposed. Crown Jewel® Insurance specializes in harvesting, valuing, protecting, and insuring your innovation and know-how, converting what most companies believe to be sunk R&D costs into valuable trade secret assets.
The Five-Step Playbook:
1. Inventory key assets
2. Classify at creation
3. Control access like cash
4. Monitor exit-risk behaviors
5. Document everything and use properly crafted NDAs, strict but enforceable
These are no longer "nice to haves." They're becoming the minimum standard boards and investors expect.
With engineers being recruited like superstar athletes - expect more lawsuits, more losses, and higher stakes.
The winners won't just innovate fastest. They'll be the ones that can prove their most valuable assets are documented, protected, and defensible. With the click of a button and not through months or years of expensive discovery.
Increase valuation and protect your downside—partner with CJI and cover your assets